6 Surefire Ways to Grow Your Blog
So, now, the blog post just sits on your website, with all of the blog posts you’ve written over the past year. And, with an estimated 2 million blog posts being published to different websites every single day, surely someone will happen to stumble across yours, right? I mean, you’ve noticed that you’ve picked up a handful of website visits from China and Russia. Now, that’s pretty cool!
Time to Build a Following
You need to drive some traffic and build your following. And the really cool thing is this — as you create more quality content and keep pushing people towards that content, people will start subscribing to your blog. And as people subscribe to your blog, they will automatically get updates when you post new content! And your audience begins to grow...
BOTTOM LINE: Your blog site deserves to be seen!
So How Do I Do It?
1. Keep your Audience In Mind
Find a specific audience. Learn what they care about. Write in that direction.
In the midst of all of the “noise” on the Internet, a blog site specifically dedicated to underwater basket weaving techniques may ironically garner more of a following than a general blog site about life, as long as you understand who your readers are and what they find interesting.
2. Be a Guest Blogger (Or Invite Guest Bloggers!)
Enter guest blogging. By inviting other bloggers or subject matter experts to write for your website or by volunteering to guest post on others’ websites, you can a) garner free content for your own blog, b) expand your reach and influence and c) ultimately (hopefully) convince some people who wouldn’t normally read your blog to jump on board.
As an added bonus, links back and forth from blogs are great for everyone's search engine rankings. Teamwork makes the dream work!
3. Be Consistent
Be consistent in your publishing frequency, and traffic will start to arrive. And, over time, maybe guest bloggers will emerge from your normal subscriber base. And, when that happens, that means free content. And free content equals more consistent content. And more consistent content eventually equals daily content…
… But, of course, none of that matters if you’re not creating engaging content.
4. Create Engaging Content
What are some of those ways? Here are a couple of tips.
- Create timely and relevant content. Is what you’re writing relevant to your audience? Is it outdated? Does it feature something that our audience would find useful?
- Use (compelling) images. If a picture is worth a thousand words, why not include one (or two) in your blog content? However, use discretion. While high quality images can raise a blog from good to great, low quality images can do more harm than good.
- Make informing — not selling — your primary focus. If you (or your business) are an expert in your field, let your content do the talking! No need to sell yourself or your product or your service; let the bulk of your content be an informative value-add for your audience. Then, if you feel a need to insert a shameless plug, tack it on at the end.
- Draw readers in with your headlines. Just as with images, misleading or low quality headlines can produce mistrust with your blog and can force readers away. However, when used correctly, headlines can be an invaluable resource to draw in readers and, ultimately, build your blog audience.
5. Amplify and Respond
Further, social media is an excellent way to a) amplify your blog post and b) facilitate that two-way dialogue about your blog. Be sure to take advantage of social media to make sure your blog content is seen and to ensure that your audience is able to chat with you wherever possible.
6. Have an Offer
On most blog platforms, people can volunteer to enroll or “subscribe” into email lists, but more often than not, this personal information is the result of an exchange — an exchange where you, the blog writer, offer your readers something of value in exchange for a small piece of personal contact information.
This “offer” can be anything from an infographic to an eBook. In fact, a popular tactic of bloggers is to take the pieces of a blog series, form them into an eBook as chapters, then release these stylized, consolidated posts in exchange for an email address.
Whatever the strategy, having some sort of offer for your audience is a great way to capture reader information and, slowly but surely, build an audience of loyal followers.
It’s time for your quality content to be seen. Building a blog audience is just as important as writing the blog itself, so be sure to allot time to do the good work of amplifying your content and growing your following.
Got any tips to add? Let us know in the comments.
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Useful Post, you always have good humor in your posts/blogs. So much fun and easy to read! And for the record, we are still at it on the Flash reading.