A Beginner's Guide To SEO
So what is SEO?
One of the most important things to understand about search engines as it relates to SEO is that it's their job to find content that is both relevant AND helpful for its users. The more helpful people think a search engine is, the more people will use it. The more people use it, the more advertisements it sells. The more ads it sells, the more money it makes (you get the picture!). SEO is all about trying to convince these search engines that your website contains the relevant and helpful information that people are searching for!
That one simple trick to boost your ranking!
Anyone that tries to sell you on the idea that there is one simple trick to boost your rankings is playing one simple trick on you to boost their bank account. The best way to convince search engines that you have relevant and helpful information on a certain topic IS to actually have relevant and helpful information on that topic. Tricks and other spammy techniques will almost certainly backfire on you as search engines are constantly penalizing websites for doing these sort of things. You might get a quick boost out of these spammy practices, but it will hurt you in the long run.
Be helpful. Be relevant.
But don't just stop there! If you really want the search engines to think you are really helpful and relevant, then be really helpful and relevant! If you're a coffee shop, consider starting a blog on your website about coffee, or other great things to do in the city you are located in. Then, continue to post on a regular basis. Search engines know the difference between sites that have old stale content and sites that are constantly posting new content. In fact, search engines will even take this into consideration when ranking websites. To add a little more icing on the cake, if your content is really great, then other websites might start linking to it as well. Which leads us to our next point...
Show them you are important.
A great way to get started is to have an active presence on social media and get your site listed on local review sites (like Yelp). Also, if there are legitimate business directory sites in your city, try to get listed on those as well. Doing these things will create links back to your site.
Whatever you do though, DO NOT BUY LINKS! If someone is offering to go off and create a bunch of links to your site, do not do this. It's spammy and will get you penalized in the long run. Search engines have made it their mission to know the difference between legitimate links, and which ones are from spammy trolls. If they think you are the latter, they will destroy you!
We might post more on this subject later, but in the meantime if you want to dig a little deeper, here are a few great links to check out:
Bonus Tip: Linking to other high ranking sites, can also help you out. See what we just did there?
I hope can get more better and easy to do. also how to using "SEO" ..
I think that this is about the best way to explain seo in a small paragraph. How to videos, exact phrasing, and links from brands you trust.
Excellent and informational snappages!!!
Great guide for beginners!
As a beginner I would say it helps, but as you may imagine, showing them that I am important is not simple. Questions like who are you...will always be made. But good Job for posting this.
I understand the concept here with good content and keywords... with that said, do we/should we pay for a SEO software and data to help increase traffic, rankings, and visibility in search results? Is that really worth it? It looks like it's not a one time fee but a subscription.